TV Tracker is an invaluable tool in today's highly competitive television marketplace, delivering critical advertising intelligence to Clients. This product assists clients in making educated business decisions, identifying competitive strategies, and increasing business potential and market share.
Our services help you keep track of all the competitive activity in all of the markets where you operate. Near real-time access to the latest creative executions - all delivered via a user friendly web interface.
Analyze strategy of competing companies and brands Identify share of voice by category Verify
effectiveness and delivery of media buys Identify and track new brands and/or campaigns
Precision to determine competitive media, budget estimate, creative content and weight
levels Cost effective.
Up to the minute email alerts plus access to creative for new brand or campaign launches
Dynamic graphing to provide quick and easy visual snapshot
|Markets||6 and growing|
|Data release||2-4 hrs after first air|
|Creative View ability||Web link, or link export in excel or pdf reports|
|Media placement||Full placement details including: station, date, time, ad position etc.|