Adease Media Intelligence presents:
An overview of holiday advertising on
Radio and Television in Canada
December 12th-18th 2022
The holidays are here! Holiday cheer is consuming Radio advertising with 41% of occurrences having a holiday theme. Television has a much smaller share with only 23% of occurrences having a holiday theme.
Spence Diamonds Jewellery Stores takes the overall top holiday advertiser spot on radio, taking a spot in top 10 in 5 cities.
Shoppers Drug Mart is the second biggest holiday advertiser on Radio, also taking a spot in the top 10 in 5 cities.
Mark’s Work Wearhouse takes the third spot overall, sitting in the top 10 in 6 cities.
Top 10 Holiday Advertisers on Radio
QUEBEC CITY RADIO
Top 10 Holiday Advertisers on Television
Quick Serve Restaurants continue to lead holiday-themed advertising on Television with 11% share; 2 of the top 10 spots on TV belong to this category, Tim Horton’s Coffee Shops and Mcdonald’s Restaurants.
Leon’s Furniture Stores dominates the Furniture Store category on TV with a staggering 77% share. Overall, the Furniture Stores took the third spot this week with 6% category share. This is quite a jump compared to 2 weeks prior where Furniture Stores did not place in the top 10 categories on TV.
Amazon.ca and Walmart Stores continue to be big players in the Department Stores category. This cateogry lost some share this week representing 9% overall, this is down from 12% two weeks prior.
The Dining category is in the fourth position where Swiss Chalet Restaurants’ Festive Special campaign represents 55% share.
Swiss Chalet Restaurants’ Festive Special campaign moves up 2 spots this week and reigns supreme in the Dining category representing 56% share.
ABOUT THE INFORMATION
This Advertising Intelligence is published by Adease Media Intelligence. The data used in this document is collected using the Adease Media Monitoring Technology, Methodology, and Market Coverage.
We can keep you informed of TV & Radio Advertising trends and the Share of Ad Activity changes in the Advertising arena, as and when they happen, in real-time.
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Adease Media Intelligence