Adease Media Intelligence presents:

An overview of holiday advertising on

Radio and Television in Canada

December 12th-18th 2022

 

 

The holidays are here! Holiday cheer is consuming Radio advertising with 41% of occurrences having a holiday theme. Television has a much smaller share with only 23% of occurrences having a holiday theme.  

Spence Diamonds Jewellery Stores takes the overall top holiday advertiser spot on radio, taking a spot in top 10 in 5 cities. 

Shoppers Drug Mart is the second biggest holiday advertiser on Radio, also taking a spot in the top 10 in 5 cities. 

Mark’s Work Wearhouse takes the third spot overall, sitting in the top 10 in 6 cities. 




Top 10 Holiday Advertisers on Radio

 (by City)

 

MONTREAL RADIO 

 

Advertiser

Last Week’s Position

1

Shoppers Drug Mart

2↑

2

Sephora

3↑

3

Mark’s Work Wearhouse

4↑

4

Hotel Esterel Suites

35↑

5

Renaissance

3↑

6

Corbeil Appliance Stores

n/c

7

Domaine Lafrance

-

8

La Cordee Sporting Goods

-

9

Marche de Noel de l’Assomption

4↑

10

Dormez-Vous Sleep Centres

7↑

QUEBEC CITY RADIO

 

Advertiser

Last Week’s Position

1

Strom Spa Nordique

34↑

2

Dormez-Vous Sleep Centers

4↑

3

Provigo Food Stores

5↑

4

La Cordee Sporting Goods

-

5

Tele-Quebec Television Network

2↑

6

Couche-tard Convenience Stores

-

7

Restos Plaisirs

2↑

8

Desjardins Group

3↑

9

Marche Jean-Talon

-

10

La Ferme Genest

42↑

OTTAWA RADIO

 

Advertiser

Last Week’s Position

1

Metro Food Stores

4↑

2

Loblaws Food Stores

n/c

3

Spence Diamonds Jewellery Stores

n/c

4

Mark’s Work Wearhouse

38↑

5

National Gallery of Canada

4↑

6

Walmart Stores

10↑

7

Corbeil Appliances Stores

1↑

8

Shoppers Drug Mart

1↓

9

Audible

-

10

Desjardins Group

1↑

TORONTO RADIO

 

Advertiser

Last Week’s Position

1

Mark’s Work Wearhouse

26↑

2

Wine Rack

1↓

3

Spence Diamonds Jewellery Stores

1↓

4

Public Mobile Smartphone & Mobile Services

1↑

5

Shoppers Drug Mart

2↓

6

Mobile Klinik

2↓

7

Loblaws Food Stores

1↓

8

Sephora

3↑

9

Real Canadian Superstores

2↑

10

Metro Food Stores

n/c

VANCOUVER RADIO

 

Advertiser

Last Week’s Position

1

Mark’s Work Wearhouse

20↑

2

Spence Diamonds Jewellery Stores

1↓

3

Real Canadian Superstores

2↑

4

Mobile Klinik

2↓

5

Sport Chek Sporting Goods Stores

15↑

6

Sephora

2↑

7

Shoppers Drug Mart

1↓

8

London Drugs Stores

128↑

9

Whole Foods Market

2↓

10

Bell Smartphone & Mobile Services

6↓

CALGARY RADIO

 

Advertiser

Last Week’s Position

1

Mark’s Work Wearhouse

21↑

2

Spence Diamonds Jewellery Stores

n/c

3

Dairy Farmers of Canada

137↑

4

Real Canadian Superstores

1↓

5

Sephora

n/c

6

Shoppers Drug Mart

2↓

7

IGA Food Stores

7↑

8

London Drugs Stores

98↑

9

RCR Rockies Card

3↓

10

7-Eleven Convenience Stores

n/c

EDMONTON RADIO 

 

Advertiser

Last Week’s Position

1

Spence Diamonds Jewellery Stores

n/c

2

Mark’s Work Wearhouse

12↑

3

Dairy Farmers of Canada

137↑

4

Sephora

n/c

5

Real Canadian Superstores

2↓

6

IGA Food Stores

3↑

7

London Drugs Stores

30↑

8

Shoppers Drug Mart

3↓

9

Legacy Heating & Cooling

1↓

10

7-Eleven Convenience Stores

3↓



Top 10 Holiday Advertisers on Television

 

 

Advertiser

Last Week’s Position

1

Tim Hortons Coffee Shops

1↑

2

Leon’s Furniture Stores

1↓

3

Amazon.ca

n/c

4

Mcdonald’s Restaurants

2↑

5

Swiss Chalet Restaurants

2↑

6

Old Navy Clothing Stores

1↓

7

Petsmart Pet Stores

5↑

8

Rogers Smartphone & Mobile Services

1↑

9

Walmart Stores

5↓

10

Shaw TV Services

2↓

 

Quick Serve Restaurants continue to lead holiday-themed advertising on Television with 11% share; 2 of the top 10 spots on TV  belong to this category, Tim Horton’s Coffee Shops and Mcdonald’s Restaurants. 

Leon’s Furniture Stores dominates the Furniture Store category on TV with a staggering 77% share. Overall, the Furniture Stores took the third spot this week with 6% category share. This is quite a jump compared to 2 weeks prior where Furniture Stores did not place in the top 10 categories on TV. 

Amazon.ca and Walmart Stores continue to be big players in the Department Stores category. This cateogry lost some share this week representing 9% overall, this is down from 12% two weeks prior.

The Dining category is in the fourth position where Swiss Chalet Restaurants’ Festive Special campaign represents 55% share.

Swiss Chalet Restaurants’ Festive Special campaign moves up 2 spots this week and reigns supreme in the Dining category representing 56% share. 





ABOUT THE INFORMATION

This Advertising Intelligence is published by Adease Media Intelligence. The data used in this document is collected using the Adease Media Monitoring Technology, Methodology, and Market Coverage.

We can keep you informed of TV & Radio Advertising trends and the Share of Ad Activity changes in the Advertising arena, as and when they happen, in real-time.

Contact us to receive up-to-date reports, charts, and actual creatives on Advertising during this or any other time. 




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Adease Media Intelligence

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