Adease Media Intelligence presents:
An overview of advertising in 2022 on
Radio and Television in Canada
January 1st - December 31st 2022
The past year in review
The top category in 2022 goes to Quick Serve Restaurants, with 4% share on radio and an incredible 8% share on television.
On Radio, Mcdonald’s Restaurants represented 35% of the QSR category, followed by Subway Restaurants with 19% and Wendy’s Restaurants at 14% share. Second place category goes to Local Government which represented 3% total share. Gouvernement du Quebec dominated this category with a 40% share, followed by the Government of Canada with 12% share and Government of Ontario with a 10% share. The third place category goes to Smartphone & Mobile Services with 3% share. Top Advertisers of this category goes to Virgin Plus (28% share), Bell Smartphone & Mobile Services (20% share), and Fido Smartphone & Mobile Services (15% share).
For Television, the top QSR spot goes to Mcdonald’s Restaurants with 27% share. Tim Hortons Coffee Shops scored second place with 18% share followed by Subway Restaurants at 10% share. The second place category goes to Furniture Stores which trailed behind first place with 3% share. Top advertisers in this category go to Leon’s Furniture Stores, The Brick Furniture Stores and Ikea Furniture Stores with a 30%, 19% and 12% share respectively. Moving on to third place, TV & Streaming Services had a 2% share. Crave TV took first place with a surprising 39% share, Stack TV landed in second place with 13% share and Disney+ came in third place with 9% share.
Top 10 Advertisers on Radio in 2022
Top 10 Advertisers on TV in 2022
No change is seen in the 2 top TV positions when comparing 2021 to 2022. Mcdonald’s Restaurants had a 3% share of total TV advertising and Tim Hortons Coffee Shops followed behind with a 2% share. Crave TV saw the biggest jump in the 10 top, moving up 9 spots in 2022. Leon’s Furniture Stores got pushed down 1 spot into fourth place. Subway Restaurants moved up 5 spots in 2022, landing in fifth place.
ABOUT THE INFORMATION
This Advertising Intelligence is published by Adease Media Intelligence. The data used in this document is collected using the Adease Media Monitoring Technology, Methodology, and Market Coverage.
We can keep you informed of TV & Radio Advertising trends and the Share of Ad Activity changes in the Advertising arena, as and when they happen, in real-time.
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Adease Media Intelligence